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PATH Redesign

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PATH Redesign
2017-2018

 

The opportunity to work with PATH, a global NGO focused on innovative approaches to healthcare in some of the world’s poorest societies, was an absolute dream come true, and is easily the most personally fulfilling project I’ve ever had the chance to work on.

Instrument’s work with PATH involved a complete bottom-up reimagining of how they portrayed themselves to the world, and how they structured a massive (15,000+ page at project outset) website that serves myriad purposes for business units and country offices across the world.

 
 
 
 
 

Additionally, with the help of Manual in San Francisco, our team helped PATH introduce a radically new brand identity across their web and digital properties, and extend the initial branding system to scale to PATH’s day-to-day needs.

I worked as a design lead for many of the workstreams of what ended up being a year-long engagement, supported by a junior designer and a creative director. Our work received special recognition internally at Instrument for demonstrating what a project that is not only effective and successful but also impactful can be.

Read more about it here.